Video marketing stands out as a smart way to approach content marketing due to is viral nature, simple accessibility and built-in value. CISCO predicted that online videos will account for more than 80% of all consumer internet traffic by 2020.
Even today, it is already evident how video is growing to dominate online activity: 78% of people watch videos online every week, and 55% watch videos online every day. Meanwhile, adding a video to marketing emails can boost the click through rate by 200-300%, and embedding a video in landing pages can increase conversion rates by 80%.
So, if you don’t already have a video marketing strategy in place for your website and social media, you are missing a tremendous opportunity to reach and engage with your audience.
Our tool supports all your social feeds directly within video. Tweet, share, and comment directly from any video experience. The video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.
Our cloud-based interactive video platform helps drive deeper engagement resulting in enhanced learning and faster behavior change. Interactive video captivates customers by giving them the power to control and consume only relevant information, accelerating the buying cycle.
We support all the functions you depend on for conversion, like payment portals, booking engines, and signup forms.
We know that Big Data is important to every content creator, hence we will provide you with a Video Analytics Dashboard tool. It allows you to take control and measure your own interactive projects by tracking engagements rates, time ranges, play rates, completion rates etc.
Our solution’s interactions were designed in a Neuroscience lab to fit real human behavior. We enhance your ability to create compelling stories that consumers love.
Integrate all the functions you care about. Bring all the front and back-end functions of the web into video campaigns, like CRM, Commerce, Social etc.
FUNCTIONS OF OUR SOLUTION
Responsive Interactive Videos
Of course, our interactive videos are 100% responsive – the customer experience remains unique regardless of the device used. Your customers can use all interactive features without limitations via smartphones, tablets, laptops or PCs
Integrated shopping function
Our interactive video platform gives you the opportunity to integrate your online shopping functions directly into the video. Your customers can already buy their favourite items directly while watching the video without having to leave or open a separate browser window.
Facebook, Twitter & Co.
Social media communication is still an effective way to enter into a personalized dialogue with your target group and to improve customer engagement. Now, you have the possibility to integrate a “Facebook Like Button” of your Facebook company page or a Twitter feed into your interactive videos.
The integrated analysis dashboard helps you to keep track of all relevant KPIs. You can also analyse the number of video calls, the views of each interactive spot, or the conversion rates of your videos. All results can be shared with your team.
You can integrate as many interactive spots and functions into your videos as you want, each spot can be individually customized. You can also integrate more videos into your main videos – there is no limit to your creativity!
Real World Results
Highest engagement rate ever reported on Spotful
Average engagement rate on Spotful videos
Average engagement rate of standard YouTube annotations (2015)
It´s realy simple
Pick a video:
Bring your own video, find one on Youtube or Vimeo, or even pick one from our amazing gallery of free content.
Add personalized content:
Whether it’s e-commerce, maps, images, links or custom functionality, turn your video into a rich interactive experience. You can connect applications like Facebook, Twitter and Google Maps, or rich media like text, images, and websites.
Use drag and drop feature for video production:
Choose the time and place at which each of these interactions occur. You can have one spot, or twenty-five. The sky is the limit.
Upload your video: Publish and share with the world. You can embed your project on virtually any website.