20th International Trade Fair for “Innovative Customer Dialogue” CCW 2018 Berlin

/ / Allgemein, Messe / 5. March 2018

March 05, 2018 | SOGEDES

The CCW was an incredible experience to discuss all the hottest topics from the digital world.
The conference was taking place February 27 – March 1 at the Estrel Congress Center in Berlin and was celebrating its 20th anniversary. 270 exhibitors, over 50 speakers and more than 8,000 visitors gathered together from all across the world to engage into meaningful conversations about the service industry. The major discussions evolved around virtual agents, digital value creation and the implications of Artificial Intelligence on the sector.


Innovation is pivotal in leading the way to success and technological advancement facilitates that process.
Better Customer Experience is main focus of SOGEDES and at the CCW we represented a portfolio covering a range of solutions including Omni-Channel, Robotic Process Automation, Chatbots, various CRM tools and more.

Gamification has been one of the most intriguing topics. Visitors were extremely excited to see how the new technology is able to increase engagement and encourage healthy competition among employees. It enables to create challenges and set achievement goals that can be reached through acquiring points which can be exchanged into purchase awards or career progression. It tackles one of the major issues companies have today – motivation and employee satisfaction.

All days were packed with shows and presentations delivered by industry experts. Tuesday evening ended with the special CAt-Awards that were given to companies with the most innovative thinking, digital approach and best valued customer service. Martin Wild, one of the founders of SOGEDES, had the honor to host the Digital Awards that were presented for the first time this year. It was initiated with the aim to recognize companies who are at the forefront of digital transformation, show appreciation and inspire others to get more actively involved.

Overall, the conference was an interesting and enriching experience that empowered us to learn, share and build even stronger relationships.

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